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Setting up Google Analytics is easy. You simply have to install the Google Analytics tracking code on the site and BOOM! Data starts flowing through your dashboard. Right? WRONG! One of the biggest mistakes most people make while setting up Google Analytics is they DON’T exclude internal IPs, and you may be one of them. How many times in a day do you check your own (or your client’s) website? Once? Twice? More than ten times? If it’s more than that, you have skewed data. The solution is to use the view filters to exclude yours and your client’s IPs from getting tracked in Google analytics. Let’s take a look at how you can exclude: Subnet Of IPs IP Ranges (Sequential) Random IPs How to Exclude Specific IP’s from Google Analytics for better reporting: #1 Exclude Subnet of IPs Let’s say you want to exclude all the subnets of IPs starting with 192.168.0.x, where x is any number. You can create a view filter with type as ‘predefined’, then select ‘exclude traffic from IP address that..