Three of the four children of Danish billionaire Anders Holch Povlsen died in the Sri Lanka bombing attacks, a spokesman has confirmed to the BBC.
The family were visiting the country over the Easter holiday. The names of the children have not been made public.
Mr Holch Povlsen owns the international clothing chain Bestseller.
“Unfortunately, we can confirm the reports,” a Bestseller spokesman said in an email. “We ask you to respect the privacy of the family and we therefore have no further comments.”
The death toll in the Sri Lanka attacks is now at 290, following a series of blasts at churches and luxury hotels on Sunday. Police have arrested 24 people, but no-one has claimed responsibility
