Africa’s popular reality TV show, Big Brother Naija (BBNaija), has returned for a fourth season even as producers of the show revealed that the Big Brother House will be located in Nigeria.
The Chief Executive Officer of MultiChoice Nigeria, Mr John Ugbe disclosed this at a media briefing held in Lagos on Tuesday.
As earlier reported, Ugbe confirmed that auditions for the show will hold on Feb. 1 and Feb. 2 in eight locations across Nigeria, an increase from previous editions.
Ugbe added that Bet9ja had been announced as headline sponsors of the new season and would run for a period of three months.
He said: “This fourth season promises to be even bigger than previous editions and underscores MultiChoice’s position as the biggest investor and driver of entertainment content on the continent.
“The reality TV show which follows the format of the international Big Brother franchise is known to bring excitement and entertainment to fans and viewers across the continent.
“It will house strangers over a period of three months who will contest against each other in a battle of wits for the ultimate prize.”
Ugbe said that they would always follow best standards as regards security, making sure that the housemates and contents are secured.
He said that specific locations and times for the auditions in February would be announced subsequently.