Even if you didn’t watch the MTV Video Music Awards, if you were on Twitter, you watched the MTV Video Music Awards. Pretty much everyone’s feed was full of bon mots about the ceremony, which logged some 21.4 million tweets in the US, according to the Nielsen Twitter TV Ratings.

That insanely high number of tweets made the VMAs the most tweeted program since Nielsen began tracking the Twitter activity during TV programming, and the biggest moment of the night, by far, was Kanye West’s 13-minute acceptance speech for the Michael Jackson Video Vanguard Award.
The speech peaked at 247,525 tweets in one minute following West’s announcement that he was running for president in 2020. This incredibly impressive bit of Twitter activity was likely helped by the crazy number of Kanye West for President visual memes that hit the web last night. However, not all of the chatter was positive—negative sentiment also peaked during West’s speech.

Globally there were some 47 million tweets about the telecast.

Does he have your vote?

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