If a tiger is going to bite you, will you ask for help? A popular answer in the Chinese online community goes: “No, I won’t. I may just die if no one helps me. But if someone does, I’ll need to say ‘hi’.” The joke is from female stand-up comedian Niao Niao who became famous largely by making fun of social phobia, a problem plaguing a growing number of young Chinese people. The term ‘social phobia’, shortened as shekong in Mandarin, has become an online buzzword in recent years as more and more…

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