Japan’s leading luxury hotel operator is drawing on more than 100 years of experience in the domestic market as it exports the nation’s famed practice of omotenashi – or wholeheartedly looking after one’s guests – to new developments around the world. Hoshino Resorts traces its roots to the opening in 1914 of the first Hoshino Onsen Resort in the mountain town of Karuizawa, in Nagano prefecture, and intends to put the enjoyment of onsen natural hot springs and other elements of Japanese culture…

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