SuperSport has secured the license to air the 2016 Olympic Games. Head of Production for the TV Channel, Alvin Naickervoiced his excitement at a SuperSport media roundtable recently held at the Multichoice Content Showcase in Mauritius.
He said: “We will have a multi-channel feed, with 6 channels as a minimum on the SuperSport bouquet.”
“We will cover every event where an African stands a chance of winning a medal, we have dedicated crews following African teams at the event and we’ve already started meeting with African sporting bodies and stakeholders to find out who the medal contenders are, so we can start building stories around them in the lead up to the Olympics”, Naicker added.
SuperSport also recently wrapped up a deal with the Zambian League that will see league and cup competitions aired on the channel for the next five years.
There are also plans from the South African owned broadcaster to create a magazine show dedicated to Zambian content.